I know I’ve mentioned this here before, but in case you’re new to this blog I’ll go over it again. I’m not a fan of the style of play in today’s NBA. Now don’t get me wrong I enjoy a good highlight reel dunk like everyone else, but when it take that player four steps to do that dunk well then it’s something that should be in the dunk contest. I also don’t enjoy how there’s no movement on offense. Four players stand around at the 3-point line while the player with the basketball tries to drive to the hoop. If he is unsuccessful he kicks the basketball out to one of his teammates for a 3-pointer. It just makes the game boring for me. I’m not going to talk about defense because let’s face it they stopped playing defense a very long time ago in the NBA.
Now with all tat being said I was quite surprised when I heard that the television ratings are down as much as 7% in some cases. Now after NASCAR returned and did some really big ratings I thought with as long as we went with sports that when they came back the ratings would be through the roof, but apparently that’s not the case in the NBA. I was trying to think of reasons for this ratings drop and I think I have a couple of ideas.
When the NBA returned they played meaningless games. When the NBA came back I thought they’d go right into the playoffs, but instead they had some more regular season games. Unfortunately with the exception of who would be the 8th seed in the Western Conference everything else was pretty much decided. The odd regular season return ended up with just the Memphis Grizzlies and the Portland Trailblazers being the only two teams that had anything to play for, but there where 22 teams invited to play in the NBA bubble. I’m still not sure why the Washington Wizards where added to this regular season. I guess the NBA decided that they just couldn’t add all Western Conference teams, but the Wizards never had a shot at getting into the playoffs.
Another reason for the ratings being down piggybacks of my first reason. Since these games didn’t mean anything to the top teams the star players sat out. Load management is the word used in the NBA now, but it made perfect sense that players like LeBron James and Anthony Davis of the Los Angeles Lakers skipped games. Now James and Davis weren’t the only top players to skip games. Kawhi Leonard of the Los Angeles Clippers sat out as did Giannis Antetokounmpo of the Milwaukee Bucks. To be fair though one of the games Antetokounmpo missed was because he was suspended for headbutting another player, but you see where I’m going here. Since the NBA really pushes their star players especially James; why would you watch a game if those players aren’t playing?
Another reason for the decline in ratings could be just the simple fact that it’s August and it’s normally the NBA off season. It might be tough for the average fan to watch an NBA game because they’re just not use to doing it this time of the year. I know it might seem like a weird reason, but there are fan that move from sport to sport and this time of year is looked at as baseball season with football right around the corner. Don’t forget that there are fans with children who might be playing other sports and they might not be around a television to watch an NBA game.
It also possible that the fans of those eight teams that where left out of the bubble format just stopped watching NBA games because their favorite team wasn’t playing. If you’re a fan of a certain team then there’s a good chance that you’re a fan of the NBA as a whole, but since you’re favorite team wasn’t playing there wasn’t a reason for these fans to have an interest in what was going on in the bubble. That leaves eight teams worth of fans not watching and I’d bet that they where much more interested in the draft lottery that happened this week over what’s going on in the playoffs.
If you’re the networks covering these game; ESPN and TNT there has to be some concern especially at ESPN since they paid the most to get the rights to televise these games. Now there is a chance as the playoffs continue on that fans will more interested as the match ups get better. NBA fans know that it’s almost impossible for a 8th seed to beat the #1 seed or a 7th seeded team to beat that 2nd seeded team, but as the top seeds move on to face better teams it might spark some more interest in fans. You’d have to think that fans would want to see a Lakers/Clippers match up in the Western Conference finals. Of course over in the Eastern Conference Milwaukee seemed like the best team; so will fans have any interest in a rematch of last years Eastern Conference finals if we get the Bucks against the Toronto Raptors or might they be more inclined to watch the Bucks against the Boston Celtics.
I guess we won’t have the answers to this until the playoffs move forward. I am interested to know why you think the NBA ratings are down. I’d also like to know if you’re watching NBA games.
Happily for the NHL they are on the opposite end of the television ratings game. NHL games are actually slightly up ratings wise in the United States while in Canada they have put up excellent numbers. There where reports that in times in Canada there have been between five and seven million people watching the NHL. Of course hockey was invented in Canada and I’m sure if you’re a fan of the NHL you’ve heard the term that we’re just borrowing the game here.
What do you think the reason for the increase in NHL ratings is? Do you think it helps that both of the NHL’s bubble set ups are in Canada? Please let me know what you think in the comment section.
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